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The Shopper Target
Your advertising campaign
To optimize your communication, it is essential to know the media consumption habits of your consumers.
Learn about the reference audience measurements and the barometer of the advertising market in Sub-Saharan Africa. These surveys will help you make better media investment choices.
ANALYSIS OF ADVERTISING INVESTMENT
AFCON 2021 SURVEY
A HUGE SUCCESS FOR THE CONTINENT’S BIGGEST COMPETITION
THE SHOPPER TARGET
Moving from socio-demographic to behavioral targeting
The reference audience survey in Sub-Saharan Africa
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