Africascope 2021

The reference audience survey in Sub-Saharan Africa

Africascope is the reference media survey and covers 8 countries in Sub-Saharan Africa: Burkina Faso, Cameroon, Côte d’ivoire, Gabon, Mali, Democratic Republic of Congo, Republic of Congo, Senegal. This measure provides a detailed snapshot of the media consumption of individuals aged 15 and over.
91%

OF AFRICANS WATCH TV EVERYDAY OR ALMOST
4H10

DAILY VIEWING TIME PER VIEWER IN AVERAGE

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